One of the top keywords in the world, “laptops” is extremely popular, yet vague at the same time. Let’s look at a few examples and then address this challenge after. This perspective on text content makes perfect ecommerce SEO more challenging.Įcommerce homepages are usually plastered with images, and there’s very little in the way of any sort of descriptive text content. It’s more than secondary in the eyes of ecommerce site managers – it’s a burden. The downside of the image first thinking of many ecommerce sites is that text becomes an afterthought. As customers, we want to see and learn about the product as much as possible before we commit to the purchase. Great for CRO, not going to do much for SEO, but that may be ok, as we’ll learn.Įcommerce sites focus on beautiful images first above all else because that’s what the users want. Just one huge image, and a newsletter signup form. It’s what the people want.Īs a perfect example, here’s an example of Nike doing literally zero attempts at any homepage SEO: They loooooove putting them everywhere, which is great. Ecommerce Homepage SEOĮcommerce sites love images. SEO, in theory, is not good enough, let’s look at examples in three different industries. They’re telling the viewer that this is what they’re about, this is what they’re selling, they’re not attempting to actually rank the homepage for that keyword. The others will simply be using the homepage title tag as a place to include brand messaging. But it’s futile because it’s just not going to work. Some will attempt to rank very important keywords on the homepage. The whole takeaway of this article is this: brands will optimize their homepages for certain keywords for two reasons. We’ll be focusing a lot on this aspect below.
Michiel Heijmans of Yoast has a good definition of what homepage SEO actually is: In general, what is homepage SEO and what are the best practices? I’ll admit that the fact that “yahoo mail” and “mapquest” are their two top non-brand keywords is just strange, but it still proves our point.Īmazon is a weird example, so we’ll get more specific examples in a bit below. This is because while the homepage gets the most backlinks by far, the fact that it’s unfocused and constantly changing means that it’s not a good candidate to rank for non-brand keywords. Their most linked-to page by far is the home page:īut if we look at their top keywords and exclude the brand name of “Amazon”, you’ll see their top keywords are all going to individual pages. We’re going to look at a bunch of examples in a second, but let’s look at the savage beast that is Amazon:Īmazon has 3.28 billion backlinks, from almost 3 million domains. If you’re simply putting your most valuable keyword on the homepage because you don’t know where else to put it, you’re not guaranteed to rank. You’d think that being the one page on your site that most likely gets the most links that you should target your highest value, head terms on the homepage right? We’ll look at three different sectors to get a feel and see what’s working: ecommerce, travel, and SaaS.
HP PART SURFER KEYWORD CATEGORY LIST HOW TO
We can look to them for guidance on how to set up. Thankfully there are tools that can show us what some of the top companies that get SEO are doing with their homepage. On the other hand, homepages tend to be like Yahoo!’s portal: unfocused pages where everything is thrown together. So theoretically it should be the easiest to rank keywords for.
On the one hand, your homepage is the page on your site that likely gets the most backlinks, and is therefore the most powerful. Is homepage SEO a thing, or can it be safely ignored?
A client recently asked me if they needed to apply the same SEO principles to their homepage as they do for other key pages on their site.
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